> ## Documentation Index
> Fetch the complete documentation index at: https://docs.appeeky.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Briefings

> What's in a Co-founder briefing, when it runs, and where to read past ones.

A **briefing** is the Co-founder's main output: a short message that reads like a note from a co-founder who just reviewed all your data. Each one is saved as a report you can open later, and is delivered to your email and any channel you connect.

***

## What's in a briefing

| Section | What it covers |
| - | - |
| **📊 This period** | 3–5 key numbers with deltas: downloads, revenue, impressions, conversion |
| **🔥 What's on fire** | Critical and high-priority problems, stated plainly |
| **✅ What's working** | Wins, even small ones |
| **⏰ Still waiting on you** | Actions in your queue that still need a decision |
| **🎯 Today's focus** | Up to three next steps, each with a time estimate and expected outcome |
| **💡 One insight** | One non-obvious link between two data points |
| **🤝 If I were you** | The call it would make this week, and the trade-off it would accept |

Some sections only appear when they apply: a **crisis** section at the top during a review or revenue crisis, **📡 Competitor moves** when a tracked competitor changed something, and **🧪 What you tried last sprint** when a past change has a measured result.

Every number comes from your connected data. When data is missing or delayed, the briefing says so instead of guessing.

***

## When briefings run

| Type | When |
| - | - |
| **Daily briefing** | On the days and time you pick in **Settings → Schedule**, in your timezone |
| **Signal-triggered run** | When an anomaly is serious enough, if **Proactive mode** allows it (see below) |
| **Portfolio sweep** | A weekly retro for every live app. Turn it on under **Settings → Schedule → Portfolio briefings**, or start one with **Run portfolio sweep** on the Overview. |
| **Manual run** | Once per app per 24 hours, from the setup wizard, the app's Co-founder tab in **My Apps**, or the API |

**Proactive mode** (in **Settings → Schedule**) decides whether signals can trigger runs:

| Mode | Behavior |
| - | - |
| **Off** | Scheduled runs only |
| **Mixed** | Scheduled runs plus runs triggered by signals |
| **Event only** | No scheduled daily run; the Co-founder runs when something happens |

Set **Minimum signal severity** to *Medium* or *Critical only* to control how much it takes to trigger a run. For short alerts that don't replace your briefing, see [Always-on](https://docs.appeeky.com/docs/cofounder/always-on.md).

> [!TIP]
>
> Use the **master switch** in **Settings → General** to pause all scheduled and signal-triggered runs, for example while you're on holiday.

***

## Shape the briefing

| Setting | Options |
| - | - |
| **Briefing length** | *Short* (key numbers, the one issue, one next step), *Standard*, *Detailed* |
| **Leave revenue out** | Skips revenue, MRR, pricing, subscriptions and unit economics. Useful when you share briefings with your team. |
| **Language** | Auto, English, Türkçe, Español, Deutsch, Français, Português, 日本語 |
| **Analysis depth** | *Quick*, *Standard*, *Deep* (more research plus a quality check before it's sent) |
| **Persona and personality** | What it prioritizes and how it sounds. See [Settings](https://docs.appeeky.com/docs/cofounder/settings.md). |

***

## Past briefings

* **App Co-founder → Reports** lists every briefing, newest first. Open one to see the full briefing, the actions it proposed and the data behind it.
* **Overview** shows the latest briefing, pending actions and goal progress across all your apps.
* **Signals** lists the anomalies and metric shifts the Co-founder flagged. Dismiss the ones you've already handled.

***

## Public diary

Turn on **Settings → Delivery → Public diary** to publish an anonymized version of your recent briefings on a public URL, for building in public. Turn it off at any time.


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