> ## Documentation Index
> Fetch the complete documentation index at: https://docs.appeeky.com/llms.txt
> Use this file to discover all available pages before exploring further.

# App Co-founder

> An AI co-founder that reviews your app's data every day, writes you a briefing, and queues the next steps for your approval.

The **App Co-founder** reads everything Appeeky knows about your app — downloads, revenue, store traffic, keyword ranks, reviews, competitors, ads — and tells you what changed, why it matters and what to do next. It writes like a co-founder who went through the numbers while you slept, and it can do the work too: draft metadata, reply to reviews, open issues. Nothing changes without your approval unless you allow it.

> [!NOTE]
>
> The Co-founder is part of the **Startup plan** and higher. Open it from **Dashboard → App Co-founder**.

***

## What you get

| | |
| - | - |
| **A briefing on your schedule** | The key numbers with deltas, what's on fire, what's working, and up to three things to do today. See [Briefings](https://docs.appeeky.com/docs/cofounder/briefings.md). |
| **Alerts between briefings** | A short, investigated message when something urgent happens, such as a download drop or a one-star wave after a release. See [Always-on](https://docs.appeeky.com/docs/cofounder/always-on.md). |
| **A co-founder to ask** | Chat in the dashboard, Slack or Telegram. It answers from your real data. See [Ask the Co-founder](https://docs.appeeky.com/docs/cofounder/ask.md). |
| **Actions, not just advice** | Every concrete change waits in a queue for one-tap approval. See [Actions and approvals](https://docs.appeeky.com/docs/cofounder/actions-and-approvals.md). |
| **Memory** | It remembers what you told it and what worked for your app, and stops re-proposing what you turned down. See [Knowledge base](https://docs.appeeky.com/docs/cofounder/knowledge-base.md). |

***

## A briefing looks like this

```text theme={"theme":{"light":"github-light","dark":"github-dark"}}
👋 Morning Alex! Here's where Snapnote stands today.

📊 This period
- Downloads: 1,240 (+13%)
- Revenue: $2,180 (+4%)
- Conversion: 3.1% (-0.6 pts)

🔥 What's on fire
- Conversion fell after Tuesday's screenshot change. Page views are flat,
  so it's the page, not the traffic.

✅ What's working
- "voice notes" moved from #14 to #6 in the US.

🎯 Today's focus
1. Revert screenshot 1 (~10 min) — approve the queued change
2. Reply to 6 unanswered 1-star reviews (~20 min) — drafts are ready

💡 One insight
Mexico is now 18% of downloads with no Spanish listing.
```

***

## What it works with

The Co-founder uses whatever you've connected to Appeeky. The more it sees, the sharper the briefing.

| Source | What it adds |
| - | - |
| App Store Connect | Downloads, revenue, subscriptions, impressions, page views, conversion, reviews. Also lets it update metadata and reply to reviews. |
| Google Play Console | Installs, ratings, vitals and listing updates for Android apps |
| Tracked keywords and competitors | Rank moves, keyword opportunities, competitor changes |
| RevenueCat, Superwall | Subscription revenue, trials, paywall results |
| Apple Ads, Meta Ads, TikTok Ads | Spend, installs, wasted keywords, campaign changes |
| AI Visibility, Growth Channels | How AI assistants mention your app; Reddit and social opportunities |

Connect these from **Settings** in the dashboard. See [Integrations and delivery](https://docs.appeeky.com/docs/cofounder/delivery.md) for where the Co-founder can send briefings and take action.

***

## Next steps

* [Quickstart](https://docs.appeeky.com/docs/cofounder/quickstart.md): set it up for your first app in a few minutes.
* [Capabilities](https://docs.appeeky.com/docs/cofounder/capabilities.md): everything it watches and can do.
* [Settings](https://docs.appeeky.com/docs/cofounder/settings.md): voice, language, schedule and how much it may do on its own.


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