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Paid campaigns on ad networks other than Apple Search Ads are measured on iOS through SKAdNetwork and AdAttributionKit. Apple sends the ad network a postback for each attributed install, and can send the app’s developer a copy. Appeeky Analytics receives these copies and shows them by ad network and campaign, with the conversion values the SDK writes. Postbacks carry the app’s Apple ID, the ad network, a campaign or source identifier and the conversion value. They never identify a device or a user.

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Setup

1

Add the config plugin

The SDK’s config plugin adds two Info.plist keys:
  • NSAdvertisingAttributionReportEndpoint (SKAdNetwork)
  • AdAttributionKit › AttributionCopyEndpoint (AdAttributionKit)
For the hosted service, both are set to https://appeeky.com. iOS then posts copies to:
2

Rebuild and release

The keys are read from the app binary, so they take effect from the next build you ship to the App Store.
3

Check the app's Apple ID

Postbacks are matched to your app by its Apple ID (the numeric App Store id). Appeeky takes it from the app in My Apps when you turn on Analytics.
An app can name only one endpoint for postback copies. If another attribution provider already receives them, adding the plugin with its default setting replaces that endpoint. To keep your current provider, pass false:
The SDK still writes conversion values, but Appeeky receives no copies and the SKAdNetwork report stays empty.
When self-hosting, pass your server’s registrable domain instead: { "attributionEndpoint": "https://example.com" }. See Self-Hosting.

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Conversion Value Schema

With the native module on iOS, the SDK keeps the conversion value up to date, so ad networks and the report see what each install did. Values only go up. For purchases, the fine value is 16 + floor(valueUsd / 2), capped at 63. Each step stands for $2 of revenue:
purchased() and trialStarted() only update the conversion value. Revenue itself comes from RevenueCat, so nothing is counted twice.

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Reading the Report

The SKAdNetwork report lists postbacks received in the selected period, one row per ad network and campaign (source identifier). Rows with the type skan come from SKAdNetwork and aak from AdAttributionKit. Duplicate postbacks are dropped.

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Unknown values

Apple leaves out the fine value when an install does not meet its privacy threshold. These postbacks show as Unknown (privacy threshold) and add nothing to estimated revenue.

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Estimated revenue

Estimated revenue is not measured revenue. For each first-window postback with a purchase value, Appeeky counts the middle of the value’s $2 range (for example $29 for fine value 30) and $94 for fine value 63. It only reflects the purchase value the SDK had written when Apple took the first-window value, not renewals or later purchases, and it only covers installs Apple reported. Use it to compare campaigns and networks with each other, not as a revenue total.

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Limits

  • SKAdNetwork is iOS only.
  • Postbacks are aggregated by Apple. They cannot be joined to single installs, so SKAdNetwork campaigns do not appear as a source in other reports.
  • Apple decides when postbacks are sent, so recent days fill in over time.