Briefings

A briefing is the Co-founder’s main output: a short message that reads like a note from a co-founder who just reviewed all your data. Each one is saved as a report you can open later, and is delivered to your email and any channel you connect.

What’s in a briefing

Section	What it covers
📊 This period	3–5 key numbers with deltas: downloads, revenue, impressions, conversion
🔥 What’s on fire	Critical and high-priority problems, stated plainly
✅ What’s working	Wins, even small ones
⏰ Still waiting on you	Actions in your queue that still need a decision
🎯 Today’s focus	Up to three next steps, each with a time estimate and expected outcome
💡 One insight	One non-obvious link between two data points
🤝 If I were you	The call it would make this week, and the trade-off it would accept

Some sections only appear when they apply: a crisis section at the top during a review or revenue crisis, 📡 Competitor moves when a tracked competitor changed something, and 🧪 What you tried last sprint when a past change has a measured result. Every number comes from your connected data. When data is missing or delayed, the briefing says so instead of guessing.

When briefings run

Type	When
Daily briefing	On the days and time you pick in Settings → Schedule, in your timezone
Signal-triggered run	When an anomaly is serious enough, if Proactive mode allows it (see below)
Portfolio sweep	A weekly retro for every live app. Turn it on under Settings → Schedule → Portfolio briefings, or start one with Run portfolio sweep on the Overview.
Manual run	Once per app per 24 hours, from the setup wizard, the app’s Co-founder tab in My Apps, or the API

Proactive mode (in Settings → Schedule) decides whether signals can trigger runs:

Mode	Behavior
Off	Scheduled runs only
Mixed	Scheduled runs plus runs triggered by signals
Event only	No scheduled daily run; the Co-founder runs when something happens

Set Minimum signal severity to Medium or Critical only to control how much it takes to trigger a run. For short alerts that don’t replace your briefing, see Always-on.

Use the master switch in Settings → General to pause all scheduled and signal-triggered runs, for example while you’re on holiday.

Shape the briefing

Setting	Options
Briefing length	Short (key numbers, the one issue, one next step), Standard, Detailed
Leave revenue out	Skips revenue, MRR, pricing, subscriptions and unit economics. Useful when you share briefings with your team.
Language	Auto, English, Türkçe, Español, Deutsch, Français, Português, 日本語
Analysis depth	Quick, Standard, Deep (more research plus a quality check before it’s sent)
Persona and personality	What it prioritizes and how it sounds. See Settings.

Past briefings

App Co-founder → Reports lists every briefing, newest first. Open one to see the full briefing, the actions it proposed and the data behind it.
Overview shows the latest briefing, pending actions and goal progress across all your apps.
Signals lists the anomalies and metric shifts the Co-founder flagged. Dismiss the ones you’ve already handled.

Public diary

Turn on Settings → Delivery → Public diary to publish an anonymized version of your recent briefings on a public URL, for building in public. Turn it off at any time.

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What’s in a briefing

When briefings run

Shape the briefing

Past briefings

Public diary

​What’s in a briefing

​When briefings run

​Shape the briefing

​Past briefings

​Public diary

What’s in a briefing

When briefings run

Shape the briefing

Past briefings

Public diary