SEO for Apps

SEO for Apps helps an app get found on Google, not only in the App Store. You create a project for your marketing site, your store listing or both. Appeeky tracks where they rank, shows which searches your competitors win, checks your site for on-page problems and helps you earn links from pages that already rank.

Requires a Startup or Agentic Scale plan. Other plans get 403 on every /v1/seo route. In the dashboard, open SEO for Apps in the sidebar.

How it fits together

Everything hangs off a project: one market (country, language, device) for one site or listing.

Dashboard tab	What it does	Guide
Overview	Visibility score, average position, biggest movers, outreach and backlink summary	This page
Domain	Organic footprint of your domain or a competitor’s	Keywords and competitors
Rank tracker	Google positions for every tracked keyword	Keywords and competitors
Research	Keyword ideas and search volume	Keywords and competitors
Competitors	Keywords competitors rank for and you don’t	Keywords and competitors
Site audit	Crawl your site for on-page problems	Site audit
Complaints, Pages	Pages to build from your app’s context and reviews	SEO playbook
Link building	Find pages worth pitching and run outreach	Link building
Backlinks	Watch links to your site and study backlink profiles	Backlinks

Get started

Create a project

Go to SEO for Apps and create a project with your website URL, your App Store or Google Play URL, or both. Pick the country, language and device you care about.

Let the first run finish

When the project has a website, Appeeky imports up to 40 keywords your domain already ranks for, so the rank tracker isn’t empty, and starts the first rank scan.

Add keywords

Add the searches you want to rank for, or import them from competitor gaps and the playbook.

Fill in the product details

Add a product description and target audience in Settings. They are used to score link prospects and write outreach drafts.

Projects

Method	Endpoint	Description
GET	`/v1/seo/projects`	List projects (`?enabled=`, `?userAppId=`)
POST	`/v1/seo/projects`	Create a project
GET	`/v1/seo/projects/:id`	Get one project
PATCH	`/v1/seo/projects/:id`	Update a project. Only the fields you send change
DELETE	`/v1/seo/projects/:id`	Delete a project with its keywords, rank history, prospects and outreach
POST	`/v1/seo/projects/:id/scan`	Run a rank scan now
POST	`/v1/seo/projects/:id/bootstrap`	Import keywords your website already ranks for
GET	`/v1/seo/projects/:id/stats`	Visibility, keyword bands, outreach and backlink summary (`?days=`, 1–365, default `30`)
GET	`/v1/seo/projects/:id/visibility`	Daily average position and top 3/10/100 counts (`?days=`, 1–365, default `30`)
GET	`/v1/seo/projects/:id/movers`	Biggest gains and losses (`?days=` 1–90, default `7`; `?limit=` 1–50, default `10`)

Create a project

curl -X POST https://api.appeeky.com/v1/seo/projects \
  -H "X-API-Key: $APPEEKY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Focus Timer US",
    "websiteUrl": "https://focustimer.app",
    "appStoreUrl": "https://apps.apple.com/us/app/focus-timer/id123456789",
    "country": "us",
    "languageCode": "en",
    "device": "mobile",
    "productDescription": "A Pomodoro timer that blocks distracting apps.",
    "targetAudience": "Students and remote workers",
    "keywords": ["pomodoro timer app", "focus app"]
  }'

Field	Type	Description
`name`	string	Required, at least 2 characters
`websiteUrl`	string	Your marketing site. `websiteUrl` or `appStoreUrl` is required
`appStoreUrl`	string	Your App Store or Google Play listing URL
`userAppId`	string	Optional. Links the project to an app in My Apps
`appId`	string	Optional. Store app id (Apple numeric id or Play package name)
`platform`	string	`ios` or `android`. Default `ios`
`country`	string	Country code. Default `us`
`languageCode`	string	Language code. Default `en`
`device`	string	`desktop` or `mobile`. Default `desktop`
`productDescription`	string	What the product does, up to 2,000 characters
`targetAudience`	string	Who it is for, up to 1,000 characters
`outreachPersona`	string	Who outreach emails come from, up to 500 characters
`keywords`	string[]	Optional keywords to start tracking right away
`scanIntervalHours`	number	Hours between scheduled rank scans. Default `72` (every 3 days)
`dataPoolEnabled`	boolean	Reuse anonymous results other members already fetched today. Default `true`. Your domains are never shared
`outreachEnabled`	boolean	Turn on link building. Default `false`
`outreachAutopilot`	boolean	Queue new email drafts for sending without asking each time. Default `false`
`dailyProviderBudgetCents`	number	Daily cap on fresh search data for this project, in cents. Default `200`

PATCH takes the same fields plus enabled. Set enabled: false to pause scheduled scans without losing history. Response (201):

{
  "data": {
    "project": {
      "id": "PROJECT_ID",
      "name": "Focus Timer US",
      "websiteUrl": "https://focustimer.app",
      "websiteDomain": "focustimer.app",
      "country": "us",
      "languageCode": "en",
      "device": "mobile",
      "scanIntervalHours": 72,
      "enabled": true,
      "outreachEnabled": false,
      "dailyProviderBudgetCents": 200,
      "lastScannedAt": null
    }
  }
}

Rank scans

Scheduled scans check every active keyword in the project. You can also start one with POST /v1/seo/projects/:id/scan or the scan button in the dashboard. Manual scans can run once every 3 days. The first scan of a new project is never blocked. When the daily data budget is spent, scans keep running on pooled results only. Raise Daily data budget in the project’s Settings to keep fetching fresh positions.

Credits

Calls from the Appeeky dashboard don’t use API credits. With an API key or MCP, reads and writes cost 0 credits and the routes that fetch new search data cost 2 credits each:

Route	Credits
`POST /v1/seo/projects/:id/bootstrap`	2
`POST /v1/seo/keywords/:id/live-check`	2
`POST /v1/seo/research/ideas`	2
`POST /v1/seo/research/metrics`	2
`POST /v1/seo/competitors/:id/analyze`	2
`POST /v1/seo/domain/overview`	2
`POST /v1/seo/domain/backlinks`	2
`POST /v1/seo/opportunities/:id/draft`	2
`POST /v1/seo/keywords/seed/preview`, `POST /v1/seo/complaints/mine`, `POST /v1/seo/briefs`, `POST /v1/seo/templates/expand`	2 each
Every other `/v1/seo` route	0

Each response carries an X-Credit-Cost header.

Errors

Status	Code	When
400	`missing_target`	Neither `websiteUrl` nor `appStoreUrl` was given
400	`missing_project`	A route that needs `projectId` (or `?project=`) didn’t get one
400	`no_keywords`	Scan requested on a project with no active keywords
400	`project_disabled`	Scan requested on a paused project
403	`FORBIDDEN`	Your plan doesn’t include SEO for Apps
404	`not_found`	The project doesn’t exist or isn’t yours
429	`manual_scan_cooldown`	A manual scan already ran in the last 3 days

MCP

Tool	Description
`seo_projects_list`	List projects. Start here: the project id is the input for every other `seo_*` tool
`seo_projects_get`	One project’s settings
`seo_projects_create`	Create a project
`seo_projects_update`	Update a project, pause or resume scans
`seo_projects_delete`	Delete a project and everything in it
`seo_projects_scan`	Run a rank scan now
`seo_projects_stats`	One-call summary of how SEO is doing
`seo_visibility_trend`	Daily position trend
`seo_keyword_movers`	Biggest gains and losses

Example prompt: “How is SEO doing for my Focus Timer project this month, and which keywords dropped the most this week?”

Keywords and competitors: rank tracker, research, gaps and domain overview
Site audit: find on-page problems
Link building: prospects, pitches and outreach
Backlinks: watch your links and study backlink profiles
SEO playbook: decide which pages to build

My Data - Appeeky Web

AI Visibility

Growth Channels

UGC & Phones

SEO for Apps

How it fits together

Get started

Projects

Create a project

Rank scans

Credits

Errors

MCP

Next

​How it fits together

​Get started

​Projects

​Create a project

​Rank scans

​Credits

​Errors

​MCP

​Next

How it fits together

Get started

Projects

Create a project

Rank scans

Credits

Errors

MCP

Next