Apple Search Ads is Apple’s paid search channel on the App Store. It is separate from App Store Connect: App Store Connect handles publishing, reviews, analytics, and sales reports; Apple Search Ads handles paid keyword campaigns and ad performance.
Appeeky wraps Apple’s Campaign Management API v5 for your connected Search Ads organization. After connecting credentials once, you can read and manage campaigns, ad groups, targeting keywords, negative keywords, and performance reports through REST or MCP tools.
Apple Search Ads support requires Indie plan or higher. You also need an active Apple Search Ads account. Apple Search Ads uses a different API key than App Store Connect. If you already connected App Store Connect, you still need to connect Search Ads separately.
What You Can Do
Customer Setup Flow
- Create or choose an Apple Search Ads account.
- Generate Search Ads API credentials in the Search Ads UI.
- Save credentials in Appeeky, or pass them per request.
- Verify accessible organizations with
/me and /acls.
- List campaigns and ad groups.
- Pull search term and keyword performance reports.
- Optionally manage bids, statuses, targeting keywords, and negative keywords.
Start with Credentials & Setup. If credentials are already connected, continue with Reports for search terms and performance data, or Profitability to join spend with RevenueCat revenue.
What Search Ads Data Is Good For
Search Ads reports are especially useful for ASO because they reveal real query language and paid conversion behavior. Pair them with App Store Connect Metrics and Keyword Metrics to compare paid and organic opportunity.
Apple does not expose the Search Popularity score from the Search Ads UI through a public API. Use search terms, suggested bids, keyword reports, and Appeeky’s organic keyword metrics instead.
Typical Workflow
1. Check connection
2. List campaigns
3. Pull search terms
5. Manage keywords or negatives
6. Join spend with RevenueCat revenue
7. Run the ROAS workflow
See ROAS Workflow.
Endpoint Families
Base path:
Apple Search Ads vs App Store Connect
